21 Achievable Goals for Your Company in 2021

Setting goals is one of the most critical activities your company can do ahead of a new year. When set correctly, goals increase focus and stop your company from growing stagnant.  

Below is a set of 21 goals that can have a big impact on your company in the coming year.  

1) Cut Unnecessary Costs  

Cutting unnecessary costs should be a top goal for every business, every year. Given the backdrop of COVID-19, make sure any costs you cut aren’t those that will come back to haunt your company after the pandemic is over.   

2) Increase Productivity  

This is probably one of the most popular goals companies set each year. Make sure you have solid plans in place to help increase productivity as opposed to just asking employees to work harder.

3) Improve Customer Service  

Customer service is one of those things that can always be improved. For 2021, focus on gathering customer feedback and acting on input to create improvements.   

4) Increase Website Traffic  

Content marketing is a very effective way to improve web traffic. Work with your marketing team to develop engaging content that you can post on your official website and share on social media.   

5) Develop a New Product  

Adding a popular new product line is one of the most successful things any company can do. When reviewing feedback from your customers, look for ways a new offering can address their concerns or needs.   

6) Set Up Your Social Media Marketing  

Review your social media data for insights on engagement, and focus future efforts based on these insights.   

7) Review Your Finances  

This should be a natural part of any year-end review. Make sure to consider the financial impacts of COVID-19.   

8) Open Another Location  

Opening another location of your business is a major step, but it’s one that businesses do all the time. Consider if 2021 is the year that your company opens that next location.   

9) Reduce Your Paper Use  

Reducing paper use is an eco-friendly move, but a greater shift to digital can also boost productivity.   

10) Audit Your Marketing Activities  

Marketing is one of those essential business activities that often gets diminished or overlooked. Don’t let that happen in 2021.   

11) Conduct a SWOT Analysis  

A SWOT Analysis can help you identify the weaknesses and strengths of your company. A SWOT analysis should be a key part of any annual review process.   

12) Increase Market Share  

Any successful campaign to increase market share starts with good market research.   

13) Offer a New Employee Incentive  

New employee incentives like a referral program, additional PTO, paid lunches, etc. are a great way to boost productivity and overall positivity in the workplace.

14) Step Up Your Networking  

A global pandemic has made networking more difficult than ever, but it’s not impossible. Google virtual networking events for your industry and go from there.   

15) Boost Your Employer Brand  

An employer brand is how your company is seen in the labor market. Make this the year more people want to work for your organization.  

16) Review Your Business Plan 

Review your business plan to look for different areas that you can save money, save time, and achieve your goals.

17) Offer More Flexibility  

COVID-19 has been a drain on everyone. Help your employees manage by offering them more flexibility.  

18) Set SMART Goals  

SMART goals are Specific, Measurable, Attainable, Relevant, and Time-Based.   

19) Reduce Your Carbon Footprint 

A great way to make your business a little more economically friendly. 

20) Connect to the Community  

Stepping up your community outreach efforts is one of the noblest and worthwhile goals your company can set for 2021.  

21) Address Staffing Needs  

Address your staffing needs head-on to ensure you’re being as efficient as possible. Partnering with a staffing agency is a great way to ensure that all of your bases are covered and your needs are met.

We Can Help Your Company Take On 2021  

At NSC, we help our clients meet the challenges of the future through custom staffing solutions and services. Please contact us today to find out how we can help your company. 


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