In today’s very competitive labor market, the capacity to attract and retain top talent is something all businesses want.
A rising number of companies are starting to see that an attractive business culture is the key to achieving this goal. In addition to being a strong marketing tool for the labor market, an attractive culture also feeds into overall business success.
With regard to attracting talent top, good pay is no longer enough. A study by LinkedIn discovered that 70 percent of professional employees would leave an employer if they had a toxic culture. Unfortunately, a vibrant culture is the exception more than the rule, making a company that has it stand out from the pack. When trying to figure out if your company is attracting top talent, below are a few things you should consider.
What is Your Employee Value Proposition?
First and foremost, you have to understand what makes your business stand out as an employer and sell that to potential applicants.
Consider why a very talented individual would choose to work for you. Talk to your top performers to find out what they like best about their job. You might find out that it’s your innovative business strategy, amount of trust in employees, or visibility in the community.
Companies that align culture with their value proposition with company culture and strategy are well-positioned to attract top talent and increase productivity and profit.
Are You Sticking to Your Stated Values?
For many companies, corporate values are a set of principles that are slapped on an About Us official webpage and then forgotten about. These companies, for example, claim to value integrity, but end up withholding key information from clients or cutting frontline staff as a result of bad management decisions.
The typical employee may not memorize the company’s stated values, but they know when underhanded business practices are taking hold. When this happens, an employer’s profile on sites like Glassdoor will get flooded when negative reviews and word will inevitably get around to top talent.
Sticking to fundamental principles isn’t easy, and it requires making hard decisions. Company leaders have to trust that upholding core values will ultimately be good in the long run.
Are You Developing Your Talent?
Employee development is far more important to recruitment than many people realize, as job seekers are increasingly taking a look at learning and advancement opportunities. A recent poll by Gallup found 59 percent of Millennials want career development opportunities at work.
Development and learning options are essential for managing talent and succession planning. They help companies groom managerial talent and effectively manage their talent pipeline.
Are Your Employees Good Company Ambassadors?
Your current staff members are your brand ambassadors. They will talk about your company and have their networks, which are amplified through social media. Your employees can promote your brand to prospective candidates, in addition to prospective customers. In the same way people are more prone to buying something suggested by a friend, they are more likely to apply to organizations that have been suggested to them.
We Can Help Your Company Attract Best-Fit Talent
At NSC, we pride ourselves on connecting our clients to top talent for their open roles. Please contact us today to find out how we can support your company.